Goodwin's Ideas About Music Video

Andrew Goodwin is an Australian born university professor. Goodwin is a media theorist he has published a book in 1992 called 'Dancing In The Distraction Factory Music Television and Popular Culture'.Andrew Goodwin's box 'Dancing In The Distraction Factory Music Television And Popular Culture' was first published December 31st 1992.
Andrew Goodwin put his ideas in a book that was released in 1992 his book also includes media aesthetics and the book also has critical theory in popular music.





Illustrating

Illustrating is when a music video is directly corresponding to the lyrics. For one example may be the song R Kelly ft Usher 'Same Girl'. This music video displays an illustration of the song. For example when Usher sings ''So I met her in this party in Atlanta'' the next scene we see Usher in a club parting at 2:17-2:20 and we also see when R Kelly saying ''Call her up at her home she wont know i am on the phone'' at 3:45-3:47. The audience  liked the video and the style of this music video  which got a staggering 42,819,557 view on YouTube.







Amplifying


Amplifying is when a music video is designed to enhance the style and the mood of the song. For example 'Not Afraid' by Eminem is a good example of amplifying. The mood of this song is anger the tempo of the song stays at the same level through the music video. The visuals represent Eminem alone with nobody and trying to find someone it represents him being angry and starting to brake down a wall at 2:42  and it also shows him being followed by his own reflection at 2:10-2:12 .On YouTube Eminem's ''Not Afraid'' has 567,546,064 views this shows the music video has a wider range of audience a lot of people related to this song.




Star Persona

Star persona is about how the artist is represented that is where their own stage persona can show impact, of the artist to gain more audience for example ''Birthday Sex'' by Jeremih. The music video shows Jeremih and a lady getting intimate together at 1:38-1:49. The music video shows that in all the star personas videos he always gets intimate with the ladies. The artist Jeremih uses sexual intimacy for his video which he knows will get him more hits on YouTube. In this music video  viewers will see this music video is only about a girl giving Jeremih a birthday treat also the music video has a staggering 46,684,766 on YouTube This music video has been at number 1 at the US Rhythmic Billboards.





Contradicting


Contradicting is when a music video is deliberately goes against the lyrics and the mood of the song for example ''Swimming Pools'' by Kendrick Lamar. The lyrics in this music video do not match the video because he talks about swimming pools but no pools are in the music video.This gives  the video a miserable tone and the song doesn't connect with the music video,  which is trying to confuse the viewers that are watching it to forget the content of the music video at the start of the song you will see it shows Kendrick Lamar falling down to the ground at a the slow pace at 0:12-0:22.




Iconography

Iconography use certain images or visual elements to trigger a more broad association with a topic in our case it is the use of certain elements to signify a particular music genre of the artist. For example ''Stronger'' by Kanye West who has his own style of clothing this makes him set new trends in fashion which will be copied by other artists and audience  for example at 3:07 he wears shutter glasses on  iconography is represented in the video. The music video has a couple of elements that goes against the artist genre of music at 0:26 this is not a typical R'n'B song  which can normally show scantily clad women ,alcohol and fast cars. An advantage of the artist is he wears the same clothes throughout  the video and does not try to be flashy.







Voyeurism


Voyeurism is shown in many music videos where males and females are usually exposed to get more views from the audience. For example ''Blurred Lines'' by Robin Thicke featuring Pharrell Williams and also TI. The voyeurism first starts at 0:24 and the female lady shows he legs of to the viewers  at 3:24- 3:25 when the female lady is  trying to get the Robin Thicke,attention and the audiences and it carry's on throughout the music video.This music video has two versions one is x-rated and this video has 354,245,274 views on YouTube and it has 1,290,919  likes and 164,451 dislikes.

Intertextuality

Intertextuality is a type of convention is when one media text refers to another. For example ''Foolish'' by Ashanti the music video has some scene from a movie called ''Goodfellas'' for example we see  two people go into the restaurant and the waiter ask for a table at 0:53- 0:57  and when the couple are walking throw the kitchen at 0:50 .This is a clear reference to the original. This music video could be reinvented because the video might be portrayed the way that the musician feels. This music video has created an visual for the audience this music video promotes the artist. This music video has good comments from YouTube.